An Examination of Investors’ Perceptions Regarding Contemporary Investment Prospects in Rajasthan
DOI:
https://doi.org/10.54060/a2zjournals.jase.81Keywords:
Investment behavior, contemporary investment options, mutual funds, equity, investor perception, RajasthanAbstract
India's rapid economic growth has led to an expanding array of investment opportu-nities, attracting modern investors seeking diversification. This study examines in-vestor perceptions of contemporary investment options in the Didwana-Kuchaman District of Rajasthan. It explores how demographic factors influence investment deci-sions and evaluates preferences for instruments such as mutual funds, equities, sov-ereign gold bonds, REITs, ULIPs, small cases, cryptocurrency, and portfolio manage-ment services. The research, based on primary data from 145 respondents, reveals a preference for low-risk, long-term investments, with mutual funds and equities emerging as top choices. Findings suggest that income level, financial literacy, and past investment experiences significantly shape investor behavior. The study under-scores the importance of awareness initiatives to enhance decision-making and op-timize investment strategies.
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Copyright (c) 2025 Anurag Jhanwar
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