Customer Perception and Adoption of Green Banking Services: A Comparative Study of Public and Private Sector Banks in Jaipur City
DOI:
https://doi.org/10.54060/a2zjournals.jase.82Keywords:
Green Banking, Customer Perception, Adoption Rate, Public Sector Banks, Private Sector BanksAbstract
Green banking plays a crucial role in promoting environmentally sustainable financial practices (Wang & Zhang, 2023). This study explores consumer perceptions and the adoption of green banking services in Jaipur City by comparing public and private sector banks. Using primary data collected from 300 respondents, the research ex-amines factors such as consumer awareness, satisfaction levels, and usage trends. Findings suggest that private banks lead in green banking adoption, likely due to their advanced digital infrastructure and effective marketing strategies. In contrast, public sector banks encounter challenges related to infrastructure development and customer engagement. The study concludes with strategic recommendations to en-hance green banking adoption across both sectors.
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Copyright (c) 2025 Pooja Meena, Dr Kamal Kishor Jangid
This work is licensed under a Creative Commons Attribution 4.0 International License.
